Privacy Policy

How we keep you and your data safe

The East of England Co-operative Society owns and operates Wherstead Park. This privacy policy sets out how the East of England Co-operative Society uses and protects any information that you give when you use this website.

East of England Co-op is committed to ensuring that your privacy is protected, so we want you to know exactly what kind of information we collect about you and how we use it.

What are my rights?

You have the right to have your personal data deleted or rectified or to restrict or object to the processing of your personal information. To exercise any of these rights please contact East of England Co-op (contact details below).

However if you are a member and ask for your data to be deleted, or restrict or object to the processing of your personal data in connection with the management of your account, it may have to be closed.

If you believe that any information we are holding on you is incorrect or incomplete, please email including your Member number, or contact our Membership Support Team on 0800 389 5354. We will promptly correct any information found to be incorrect.

You can freely withdraw your consent or opt out of receiving offers and updates at any time (or indeed opt in), by emailing including your Member number, or by contacting our Membership Support Team on 0800 389 5354.

If you have consented to receive offers and updates from East of England Co-op, we may use your personal data to predict what we think you may be interested in. If you would prefer that we didn’t predict based on your information please email including your Member number, or contact our Membership Support Team on 0800 389 5354.

You may request details of the personal information that we hold about you under the General Data Protection Regulation Act 2018, at no cost. If you would like a copy of the information held please contact our Member Support Team on 0800 389 5354 or write to us at the address below and state that you wish to make a Subject Access Request.

East of England Co-op
Wherstead Park
The Street
Suffolk IP9 2BJ.
Phone number 01473 786000

If you wish to make a complaint about East of England Co-op relating to your personal data, you can write to:

Mike Faulkner
Data Protection Officer
East of England Co-op
Wherstead Park
The Street
Suffolk IP9 2BJ.
Phone number 01473 786000


Information Commissioner’s Office
Wycliffe House
Water Lane

What personal information will you collect about me?

We may collect the following type of information about you:

  • Contact information including name, address, phone number and email
  • Demographic information such as gender, age, preferences and interests
  • Details of the transactions you make at East of England Co-operative Society in order to maintain your member record including dividend points and dividend received
  • Information on what you view, click on and access by way of our marketing emails and text messages (SMS or MMS), websites and social media.
  • You may appear in still images or video footage using Closed Circuit Television (CCTV) that is used in our stores for security purposes.

How will you collect my personal data?

We may collect personal information about you when:

  • You become a member by completing a joining form on paper or online
  • You complete a competition entry on paper or online
  • You buy an item in our stores
  • You use our website or social media accounts
  • You contact us

On what legal basis will you use my information?

We will process your data using the following legal basis, under the General Data Protection Regulation (GDPR) 2018:

  • We will maintain your membership record and send any dividend payment based on Contractual Necessity
  • We will also use Contractual Necessity to tell members, as our owners, about our Annual Members’ Meetings and our elections for the Board of Directors. This may be by email if held, unless you have specifically opted out of these communications.
  • We may send you membership information and offers by post based on Legitimate Interest, unless you have opted out of this (see ‘What are my rights’ section above)
  • We will only contact you by phone, email or text for marketing if we have your specific consent.

What will you do with my information?

We will use your personal information gathered in our normal course of business to:

  • Create and administer your member record, including the accrual of dividend records
  • Contact you about membership aspects (e.g. your dividend, Annual Members’ Meetings and elections for the Board of Directors)
  • Keep you informed of any special offers or promotions (subject to the legal basis mentioned above)
  • Confirm your identification when you contact us
  • For statistical analysis, including automated techniques
  • Occasionally invite you to participate in market research
  • Track activity on our website
  • Improve and monitor our customer service to you

Disclosure of your information to service providers:

We can’t run our business or provide many of the services and benefits you receive from us without involving other organisations from time to time.

When we share your information, we will only do so in accordance with our legal data protection and privacy obligations and these organisations will never pass, sell or lease your information on to anyone else.

Your information may be disclosed to organisations who:

  • Help us maintain our membership database which holds your member record
  • Provide printing and mail services to us
  • Provide web, email and social media services to us
  • Provide research services to us
  • We may also disclose information to the investigating authorities such as the police, and customs and excise, or if required to do so by law.

We promise never to sell, distribute or lease your personal information to third parties for their marketing purposes. We also promise that your data will remain secure and confidential.

How long will you keep my information?

We will retain your personal details in your membership record whilst you are a member of East of England Co-operative Society.

When your member account is closed and your share balance withdrawn, your data will be retained for a further two years to allow time for any subsequent queries. After this it will be either deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

If you are not a member and have provided your details to us at an event for example, we will retain your data for two years unless you request us to remove it before then.

What is a cookie and how will you use them?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

The Google Analytics tracking cookie specifically also allows us to access aggregated demographic and audience data from online behavioural advertising services. This information is only available to us at a group level, with no personal or identifiable information contained within it. It is used only for us to evaluate the effectiveness of the website and see how different groups of visitors use and respond to the site, and in no way allows us to track people individually.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

This privacy notice is kept under review and may be updated from time to time. It was last updated on 17th April 2018.

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